Words are one of the most important aspects of communication.

Good copy is essential for good marketing. Good content is that which is focused on your audience’s needs, as opposed to on what you’re selling. To get a top ranking on search engines you need quality content. The search engines rely on directories which rank sites according to their editor’s opinions of a website’s content. The rankings at DMOZ, the open directory project, feed directly into Google, Yahoo, AOL, Lycos, Hotbot and Alta Vista among others. The LookSmart directory feeds its results into MSN and

Most people use the internet to get free information. This can be in the form of objective analysis, commentary on your industry, including a blog in your site, listening to and addressing your customers’ concerns and ideas. Keeping your content fresh by updating it periodically is key to having visitors return to your site over and over.

Content should be written so that it appeals both to your readers and the search engines. You need to include your keywords and phrases so that the engines’ robots detect the high relevance of your site to the keywords you’ve identified as important in your market.

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