Direct Mail
Direct mail is a traditional farming technique that can be effective particularly when used in conjunction with other efforts.

Eight Reasons Why Direct Mail Is So Powerful
By David Frey, Marketing Best Practices, Inc

Direct mail is perhaps, one of the most powerful marketing mediums in use today. Few other marketing tools can deliver your message with exact precision at such a low cost. The amount of mail in your mailbox everyday attests to the effectiveness of this medium

Here are eight reasons why I believe direct mail is still king of the marketing mediums:

Reason # 1: It works when you're not
Like the old saying goes, "In rain, sleet, or snow" the mail arrives. Whether you're sleeping, vacationing, working, or walking, your direct mail is working for you. It gives your best sales presentation over and over again without you having to be present.

Reason # 2: It leverages your efforts
Do you want to know how to waste your time? Give your best sales presentation to one at a time. If you do this, you'll only sell one widget at a time. Send out thousands of letters and your best sales pitch is being presented to thousands of people simultaneously. That's called "leverage!"

Reason # 3: Allows you to target with precision
Instead of "spraying and praying" your message to people who may or may not be interested or even qualified to take advantage of your offer, direct mail allows you to pinpoint the people who fit your psychographic, demographic, and geographic profile.

Reason # 4: You get an immediate response
Once you send out your direct mail piece it doesn't take long to get a response. Within one to two personages you'll receive about 80 percent to 90 percent of all those who are going to respond. If your campaign works, you'll know about it quickly. If it's a bomb, you'll that quickly as well.

Reason # 5: It's easy to track your return on investment
If you're a small business owner you can't afford to waste a single penny on wasteful marketing. With direct mail marketing you can code your mail pieces to determine the exact number of responses you received from each campaign. And as I said before, the results of your direct mail campaign come back fast, so once you know what worked and what didn't, you can immediately start to "tweak" your mail piece to increase your response and hold your marketing dollars accountable.

Reason # 6: It's relatively inexpensive
With just $.34 (at the time of this writing) you can send out a direct mail piece that includes your full marketing message. It is amazing what you can get into a small business size envelope and keep under the $.34 limit. Photos, newspaper articles, letters, special reports, and more can be put in these envelopes for under $.34. This means you can reach 100 target prospects for only $34. Comparatively speaking, that's a bargain!

Reason # 7: It gets one-on-one attention
One of the best things about direct mail is that it gets one-on-one attention from your target prospect. Unlike billboards or radio and television commercials that get your attention while two to three other things also have your attention. Direct mail is opened one piece at a time and read one piece at a time. It gives you the best chance of catching your prospect's attention and keeping it for a period of time.

Reason # 8: It's something you can touch and feel—it hangs around
Direct mail is something that you can hold in your hand. It's not made of electrons that can be deleted with the twitch of a finger. It's not a radio frequency signal that is here and then gone a moment later. It is physical. It is something that can hang around for a period of time. It has "lingering" marketing effects.

All these reasons I've mentioned make direct mail a very powerful marketing medium that, if done right, can have a very high return on your marketing dollar.

Mailing lists are at the heart of every successful direct marketing campaign. Experts agree that 40% or more of direct marketing success depends on the mailing lists purchased. The lists you buy will determine whether your marketing investment brings back sales for your company or gets thrown away with the "junk mail."

Posters can be effective for promoting special events. We design attractive, full colored posters that will catch the public’s attention. If you want to increase awareness of an event a poster can be a valuable asset.

Catalogs, whether digital or printed are a way to showcase your products and to increase sales. Printed catalogs are a form of traditional direct mail marketing for customers who are not comfortable using the internet to order products and for those who are just more comfortable looking at printed matter. Digital catalogs enhance professional website design and provide an easy, virtual shopping experience.

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